Brand Froundry

10 Reasons Small Businesses Need to be Branded

September 18, 2008 – 7:12 pm
Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Below are some of some of the benefits of having a professionally designed logo and identity system.  To attract more clients Some clients look for a well-defined company, and "look and feel" may be one of their criteria in making a purchasing decision. To be more memorable Forty percent of people better remember what they see than what they hear or read. So having an image associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.  To increase your chance of getting venture capital or selling a business If you present a well-rounded business package, including marketing materials and graphics, your business will look more complete.  To stand out in your ...

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Brand Your Business

February 25, 2008 – 10:31 pm
One of the most important assets you can develop for your business is a powerful brand. Brands are not just logos or tag lines. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you. Whether you’re an established company or small start-up, a brand has tremendous impact. A brand instills confidence, creates loyalty, and many times can command a premium price. But most of all a great brand reduces a buyer’s perception of risk and makes the purchase choice easy. Developing a brand is much more than just deciding on a name or picking some colors. A brand is the sum of all you do. It’s derived from all your touch points with your customers and prospects. Developing a brand requires having a plan that consistently communicates what your company is and does, along with your distinct attributes, image, ...

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Finding Your Message

February 25, 2008 – 10:26 pm
Doing business is in many ways much like telling a story. The best stories have plots that are interesting, carefully planned and well organized. The characters behave consistently. There is an emotional connection between the reader and the characters in the story. In business, the same prionciples apply. The best ones have something interesting to offer, are carefully planned and well organized. The people that run the business behave consistently, whether they are the CEO, management, or the front-line employees. And there is always an emotional connection between the consumer and the business. Most good storytellers know the story before they even open their mouths to speak. Unfortunately, the same is not always true of business owners, and running a business without knowing the message can be difficult at best and disastrous at worst. This powerful, in-depth CD offers three simple exercises that anyone can use to find their message, and provides guidance ...

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Why Branding Matters

February 25, 2008 – 10:24 pm
Whether you are aware of it or not, your business - every business - has a brand. How you manage your brand is one of the biggest deciding factors of whether you blend in or stand out. Planning, developing, and managing your brand determines whether you are growing your business or merely existing. Are you successfully reaching your target audience, or missing the mark altogether? Like it or not, Brand does matter. Those who build their brand and manage it successfully will profit. This enthralling and straightforward CD covers six principles for creating and building a brand, as well as real-world examples of why it matters. Only $29.95

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Endoresment: Elizabeth Nell, Lizzie G Creations

February 19, 2008 – 5:34 pm
"[Brand Foundry] does amazing work with logos and branding. In working with them, not only did they create a fabulous logo but taught me about the importance of full scale, long term branding. Their commitment to bringing my vision to a workable, marketable brand has yielded fabulous results. I trust their work and recommend them to my clients." Elizabeth Nell, Owner, Lizzie G Creations

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Endorsement: Kirk Duncan, Team2

February 19, 2008 – 5:31 pm
"I want to thank you for the great resources that you have provided for me.  It has been an amazing experience to learn how to find the brand that fits the business I had envisioned. The process that you walked me through has been a real eye opener. I always thought that you just looked through a catalog and picked one. I really value the look of my business and it is a great conversation piece when I talk to people.   I found that the confidence I have in my brand has carried over in the progress of my business.  I no longer have any hesitation or questions about who I am and what I am representing when I talk to people. That is valuable!  As a result, my memberships have grown from 65 members to 145. You have improved my world!" Kirk Duncan, Owner, Team2 www.team2power.com

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Endorsement: Alex Boulter, Credit Unlimited

February 19, 2008 – 5:12 pm
"I needed marketing material that was very unique.  My goal was to portray the message of business professionals with a kick!  Brand Foundry helped us do that with their insightful design and creative artwork.  With their help we have been able to relay our message and have had great success with the work from Brand Foundry" Alex Boulter, Credit Unlimited www.CreditUnlimited.com

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Endorsement: Tyler Seamons, They Research

February 19, 2008 – 5:05 pm
"I hired Brand Foundry to design and layout a book I have been working on for the last year and a half. He finished the project in record time and I am extremely pleased with the results. I would highly recommend them for any of the creative projects you need" Tyler Seamons, Owner, They Research www.TheyResearch.com

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Endorsement: Russ Thorup, Spark Gifts in Advance

February 19, 2008 – 5:04 pm
"J. is a phenomenal professional with a tremendous amount of knowledge in the field of branding. He is extremely thorough and professional in all the work that he does. I would recommend his work to any business owner. " Russ Thorup, Spark Gifts in Advance

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Endorsement: Cam Mosher, Life Coach and Facilitator

February 19, 2008 – 5:03 pm
"[The Brand Foundry] effectively drew brand concepts and ideas out of me and incorporated them into a great brand design and logo. They have assisted me since in applying and updating the brand as I have evolved with it. I highly recommend them. "  Cam Mosher, Professional Coach, Facilitator, Consultant www.CamMosher.com

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