To attract more clients
Some clients look for a well-defined company, and “look and feel” may be one of their criteria in making a purchasing decision.

To be more memorable
Forty percent of people better remember what they see than what they hear or read. So having an image associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients’ minds when they have a need for your goods or services. 

To increase your chance of getting venture capital or selling a business
If you present a well-rounded business package, including marketing materials and graphics, your business will look more complete. 

To stand out in your field
A well-designed logo and an identity system can put you far above the competition, especially if they are paired with a strong marketing program. 

To give clients a sense of stability
You may not have been in business “since 1908,” but if you have invested in a cohesive brand identity, you are much less likely to fold in the eyes of your customers. It goes a long way toward building that all-important “trust.” 

To look “bigger”
Home-printed business cards with perforated edges or cards printed with standard designs available through Microsoft software or online business card vendors scream “small-time vendor” to your potential clients — and that is how they will want to compensate you. 

To explain an unusual line of business
If your business is nontraditional or in a hard-to-explain industry, a clear brand can help to explain exactly what it is that you do. 

To show what makes you different from your competition
A well-designed brand can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition. 

To comply with expectations
In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard. 

To show your commitment and for the sense of personal pride it will add to your business
In other words, do it for yourself. 

These benefits will boost your business and your confidence, so start thinking about developing a logo and identity as soon as possible. 

One of the most important assets you can develop for your business is a powerful brand. Brands are not just logos or tag lines. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Whether you’re an established company or small start-up, a brand has tremendous impact. A brand instills confidence, creates loyalty, and many times can command a premium price. But most of all a great brand reduces a buyer’s perception of risk and makes the purchase choice easy.

Developing a brand is much more than just deciding on a name or picking some colors. A brand is the sum of all you do. It’s derived from all your touch points with your customers and prospects. Developing a brand requires having a plan that consistently communicates what your company is and does, along with your distinct attributes, image, and personality.

In this 3 CD set (2 audio CDs, plus a data disc), we introduce the concept of a “living brand”—a consistent, immediately recognizable mental imprint that delivers a clear and compelling message – and the tools and information you need to start developing and managing your brand right away.

Only $99.95

Doing business is in many ways much like telling a story. The best stories have plots that are interesting, carefully planned and well organized. The characters behave consistently. There is an emotional connection between the reader and the characters in the story.

In business, the same prionciples apply. The best ones have something interesting to offer, are carefully planned and well organized. The people that run the business behave consistently, whether they are the CEO, management, or the front-line employees. And there is always an emotional connection between the consumer and the business.

Most good storytellers know the story before they even open their mouths to speak. Unfortunately, the same is not always true of business owners, and running a business without knowing the message can be difficult at best and disastrous at worst.

This powerful, in-depth CD offers three simple exercises that anyone can use to find their message, and provides guidance in the next steps to using the message oince it is found. This CD is an invaluable tool for any start-up and an assett to any existing business regardless of size or industry.

Only $49.95

Whether you are aware of it or not, your business – every business – has a brand. How you manage your brand is one of the biggest deciding factors of whether you blend in or stand out. Planning, developing, and managing your brand determines whether you are growing your business or merely existing. Are you successfully reaching your target audience, or missing the mark altogether?

Like it or not, Brand does matter. Those who build their brand and manage it successfully will profit.

This enthralling and straightforward CD covers six principles for creating and building a brand, as well as real-world examples of why it matters.

Only $29.95

Elizabeth Nell,
Owner, Lizzie G Creations

Kirk Duncan,
Owner, Team2

www.team2power.com

Alex Boulter,
Credit Unlimited

www.CreditUnlimited.com

Tyler Seamons,
Owner, They Research

www.TheyResearch.com

Russ Thorup,
Spark Gifts in Advance

 Cam Mosher,
Professional Coach, Facilitator, Consultant

www.CamMosher.com