One of the most important assets you can develop for your business is a powerful brand. Brands are not just logos or tag lines. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Whether you’re an established company or small start-up, a brand has tremendous impact. A brand instills confidence, creates loyalty, and many times can command a premium price. But most of all a great brand reduces a buyer’s perception of risk and makes the purchase choice easy.

Developing a brand is much more than just deciding on a name or picking some colors. A brand is the sum of all you do. It’s derived from all your touch points with your customers and prospects. Developing a brand requires having a plan that consistently communicates what your company is and does, along with your distinct attributes, image, and personality.

In this 3 CD set (2 audio CDs, plus a data disc), we introduce the concept of a “living brand”—a consistent, immediately recognizable mental imprint that delivers a clear and compelling message – and the tools and information you need to start developing and managing your brand right away.

Only $99.95

Doing business is in many ways much like telling a story. The best stories have plots that are interesting, carefully planned and well organized. The characters behave consistently. There is an emotional connection between the reader and the characters in the story.

In business, the same prionciples apply. The best ones have something interesting to offer, are carefully planned and well organized. The people that run the business behave consistently, whether they are the CEO, management, or the front-line employees. And there is always an emotional connection between the consumer and the business.

Most good storytellers know the story before they even open their mouths to speak. Unfortunately, the same is not always true of business owners, and running a business without knowing the message can be difficult at best and disastrous at worst.

This powerful, in-depth CD offers three simple exercises that anyone can use to find their message, and provides guidance in the next steps to using the message oince it is found. This CD is an invaluable tool for any start-up and an assett to any existing business regardless of size or industry.

Only $49.95

Whether you are aware of it or not, your business – every business – has a brand. How you manage your brand is one of the biggest deciding factors of whether you blend in or stand out. Planning, developing, and managing your brand determines whether you are growing your business or merely existing. Are you successfully reaching your target audience, or missing the mark altogether?

Like it or not, Brand does matter. Those who build their brand and manage it successfully will profit.

This enthralling and straightforward CD covers six principles for creating and building a brand, as well as real-world examples of why it matters.

Only $29.95