Archive for the ‘Articles’ Category
Monday, January 28th, 2008
Branding 101 – Why should I brand myself? Branding conveys that you are established.
A logo and professionally-printed materials show that you are committed to both your business and your clients. Building a brand is a financial and emotional commitment, and although people may not recognize that on a conscious level, the result ...
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Monday, January 28th, 2008
Branding 101 – Why should I brand myself? Branding will set you apart.
There are many people that believe that branding has no application for them, as they are employed by a larger organization, such as direct marketers, real estate agents, and insurance agents just to name a few. If you are a ...
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Monday, January 28th, 2008
Branding 101 – Why should I brand myself? Branding will increase your chance of getting venture capital or selling your business.
It’s pretty simple, really. If you present a consistent and well-rounded business package, including corporate identity, marketing materials and graphics standards and guidelines, your business will look more complete. It’s just ...
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Monday, January 28th, 2008
Branding 101 - Why should I brand myself? Branding will increase your chance of getting venture capital or selling your business.
It’s pretty simple, really. If you present a consistent and well-rounded business package, including corporate identity, marketing materials and graphics standards and guidelines, your business will look more complete. It’s ...
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Monday, January 28th, 2008
Branding 101 - Why Should I Brand Myself? To look "bigger"
Now, this is not about misleading people, or being deceptive. Rather, it’s about putting your best foot forward, telling the ‘illustrated’ story of YOU.Here’s the deal, home-printed business cards with perforated edges or cards printed with standard designs available ...
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Monday, January 28th, 2008
Branding 101 - What is Branding?
Branding is a catch phrase 25-30 years ago, when a company was looking to promote itself, the rallying cry was “we need a brochure!”10 years ago, when a company was looking to promote itself, the mentality changed to “we need a webpage!”Around 5 years ago, ...
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Monday, January 28th, 2008
Branding 101 – what is a brand?
The concept of a brand, or the process of branding can be pretty abstract, but it’s really very simple. Essentially, a brand is a promise, or an agreement. The customer agrees to be a consumer of the brand. The brand promises that in exchange for ...
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Saturday, December 1st, 2007
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Saturday, December 1st, 2007
It‘s All About Credibility Principles
By William L. Haig
Co-author bestselling book on company logos, The Power of Logos: How to Create Effective Company Logos, John Wiley Publishers, New York, 1997
There are three elements in the communication process:
(1) The source or sender of the message (the company).
(2) The message.
(3) The receiver (stakeholder).
Many ...
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Saturday, December 1st, 2007
By Rob Camper
It's clearly time to delve much deeper into the components of branding. Why?
Because designers need to:
1) Understand what makes up true brand discipline consulting so that we know whether or not to lay claim to it; and
2) at least be on the same page with each other concerning ...
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