Finding Your Message
February 25, 2008 – 10:26 pm
Doing business is in many ways much like telling a story. The best stories have plots that are interesting, carefully planned and well organized. The characters behave consistently. There is an emotional connection between the reader and the characters in the story.
In business, the same prionciples apply. The best ones have something interesting to offer, are carefully planned and well organized. The people that run the business behave consistently, whether they are the CEO, management, or the front-line employees. And there is always an emotional connection between the consumer and the business.
Most good storytellers know the story before they even open their mouths to speak. Unfortunately, the same is not always true of business owners, and running a business without knowing the message can be difficult at best and disastrous at worst.
This powerful, in-depth CD offers three simple exercises that anyone can use to find their message, and provides guidance in the next steps to using the message oince it is found. This CD is an invaluable tool for any start-up and an assett to any existing business regardless of size or industry.
Only $49.95
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