Is This How People See Your Business?

One Mission. Your Image.

The fact is, most small businesses do not have a recognizeable and memorbale presence. In their book The 22 Immutable Laws of Branding, Al and Laura Ries write

“One of the fastest routes to failure is giving a brand a generic name. The problem with a generic brand name is its inability to differentiate the brand from the competition. At your local health food store, you’ll find Nature’s Resource, Nature’s Answer, Nature’s Bounty, Nature’s Secret, Nature’s Way, Nature’s Best, Nature’s Plus, etc. Will any of these generic brands break into the mind and become a major brand? Unlikely.”

The Brand Foundry is one of the premier brand firms in Utah, located in Salt Lake City. We can help you define your image and stand out in your industry, whether you need a complete Branding Package, brand consulting for an existing brand, or development of marketing materials and collateral (like business cards and letterhead, brochures, and ad layouts), the Brand Foundry can make you look good and stand apart.

We have one mission. Your image.