January 28, 2008 – 6:48 pm
Branding 101 – Why should I brand myself? Branding gives clients a sense of stability.
You may not have been in business “since 1908,” but if you have invested in a brand, you are much less likely to fold in the eyes of your customers. It goes a long way toward building that all-important “trust.” Think about it, if you trust a company, product, or service, you’re more likely to be forgiving of that brand should you have a bad experience, your more likely to be flexible with pricing, and your more likely to recommend that product, company, or service to others. Turning the tables, as the producer rather than the consumer, each one of those benefits carries tremendous value. Together, they can be the difference between a struggling business and a wildly successful one. In the words of Michael S. Clouse, knowing that people do business with you because they know you, like you, and trust you, branding to give clients a sense of stability and earn their trust, is clearly one of the keys to success.
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