Archive for December, 2007
Monday, December 10th, 2007
This month, I've decided to do a special "Holiday" issue, and at this Holiday Season, I am grateful. I spend all year talking about how to improve your brand and your business and offering advice. This month, rather than offer advice, I am expressing my gratitude for each of you, ...
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Saturday, December 1st, 2007
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Saturday, December 1st, 2007
It‘s All About Credibility Principles
By William L. Haig
Co-author bestselling book on company logos, The Power of Logos: How to Create Effective Company Logos, John Wiley Publishers, New York, 1997
There are three elements in the communication process:
(1) The source or sender of the message (the company).
(2) The message.
(3) The receiver (stakeholder).
Many ...
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Saturday, December 1st, 2007
By Rob Camper
It's clearly time to delve much deeper into the components of branding. Why?
Because designers need to:
1) Understand what makes up true brand discipline consulting so that we know whether or not to lay claim to it; and
2) at least be on the same page with each other concerning ...
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